Planning, Implementing, & Evaluating Health Promotion Programs: A Primer (6th Edition)
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2026-09-16
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2026-09-16

Planning, Implementing, & Evaluating Health Promotion Programs: A Primer (6th Edition)

Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides you with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Sixth Edition features updated information throughout, significantly re-worked Chapters 2 (Starting the Planning Process) and 3 (Models for Program Planning in Health Promotion) for a more streamlined presentation, a more robust supplements package, and more information on program management and administration. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field.

 

"[Planning, Implementing, and Evaluating Health Promotion Programs: A Primer] provides a very clear and concise explanation on how to develop a Health Promotion Program. The book provides excellent examples and activities for application of Program Planning as well as ties in each step so the final process makes sense. I also like that the book prepares and encourages students to take the CHES exam as well as gives them the tools they need to be successful.€

€" Aimee Richardson, Adjunct Faculty, American University, Washington, DC

  • BrandPEARSON EDUCATION
  • ManufacturerPearson
  • BindingPaperback
  • ProductGroupBook
  • PartNumberblack & white illustrations, black & whi
  • Height8.9
  • Length7.3
  • Weight1.82101828412
  • Width1.2
  • NumberOfItems1
  • TitlePlanning, Implementing, & Evaluating Health Promotion Programs: A Primer (6th Edition)
  • AuthorMcKenzie, James F., Neiger, Brad L., Thackeray, Rosemary