Nooka Unisex ZIRCVGD Digital Display Quartz White Watch

Nooka is a New York fashion design company founded by artist/designer Matthew Waldman. The ethos of Nooka is universal language, which guides the creation of products with enhanced functionality and a technoprogressive philosophy.

The Zirc combines the familiarity of a clock face with Nooka's intuitive concept of time. Reading like an analog watch, the 12 dots represent hours while the horizontal row counts minutes. The Zirc face rests on a mesh band and features an alarm mode as well as a chronograph mode.