Basic Marketing Research: A Decision-Making Approach

Basic Marketing Research: A Decision-Making Approach

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Basic Marketing Research: A Decision-Making Approach

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
  A useful reference for marketing professionals who need to increase their market research skills.

  • BrandPEARSON EDUCATION
  • ManufacturerPearson College Div
  • BindingHardcover
  • ProductGroupBook
  • Height10.75
  • Length8.5
  • Weight3.50094072056
  • Width1
  • NumberOfItems1
  • TitleBasic Marketing Research: A Decision-Making Approach
  • AuthorMalhotra, Naresh K.